Respect…the future of being “Global”
In the context of a complex and highly volatile global environment where the risks of doing business are greater than ever before, it seems that the predominant feeling of most companies is the fear of the unknown and their reaction is not towards expansion, but towards withdrawal.
We outlined the importance of Foresight and Outreach for your global expansion. Building Respect as a next step is the key to your success. You hold the key to the Respect of your stakeholders and the populations of the countries or regions where you operate. You can have a vision about the future of your company and yes the future starts with you, but it is built together with your stakeholders, clients, partners and finally the populations in your geographical areas of operations. If your company is reconsidering any geographical presence because of the rising risks, we suggest that you first reconsider, reexamine, and reevaluate your corporate responsibility policy, your organizational culture, and first of all the understanding about the concept of “being global” at leadership and organizational level.
In times of global transformation global success is not only about cultural awareness and cultural understanding. Once you have achieved them it becomes a question of cultural change. This is where corporate responsibility is crucial. Corporate responsibility is about change based on cooperation; and directed towards building mutual respect, and finally working towards a better future…but change starts with you. Instead of saying no to “global” in order to avert risks your company could, based on strategic corporate responsibility, reposition itself by gaining respect and inducing change in the regions or countries of operation. You can take the risk to build Respect or the risk to withdraw and gradually lose your global positions. Future is not about survival but about strategic repositioning and rebuilding based on Respect.